I am sure many people would be wondering what behaviour has to do with HIV. Sit back, relax, and crunch your chin-chin (or groundnut) while I take you on this interesting ride.
You see, at the onset of the AIDS pandemic, a lot was not going we’ll. Death rates were high, and the future looked very forlorn. This period could be compared to the Biblical deluge, and indeed many believed that it was a divine punishment for humanity’s wrongs. Even persons were hitherto believed to be in the most faithful of relationships succumbed to the virus. The world grappled with a pandemic that seemed immutable.
By the early 1990’s, however, HIV prevention programmes were established and these were primarily tailored towards preventing the transmission of HIV by means of behavior change. Prominent amongst these was the ABC (Abstinence, Be Faithful, Use A Condom) approach which was predicated on a combination of risk avoidance and harm reduction. This strategy provided a balance between abstinence-only education and comprehensive sex education. The ABC response was formulated in response to the high rates of HIV/AIDS in Africa as well as to prevent the spread of other STD’s.
However, by the mid-2000s, it became visible that this approach was not sufficient alone to curb the spread of the virus. Effective HIV prevention should reckon with underlying sociocultural, economic, political, legal and other contextual factors. Thus, it was apparent that no single intervention could on its own eliminate the AIDS pandemic.
This led to the formation of the combination prevention approach, which is defined by UNAIDS as rights-based, evidence informed, and community-owned programs that use a mix of biomedical, behavioral, and structural interventions, prioritized to meet the current HIV prevention needs of particular individuals and communities, so as to have the greatest sustained impact on reducing new infections. Combination prevention connotes strategically selected interventions that matches the needs of a given country or community and is delivered at the scale needed to make an impact. It means doing less of something and far more of others. It means making tough decisions and measuring impact. Above all, it means moving with clarity and speed.

One of the branches of combination prevention is behavioral intervention. This implies strategies put in place with the aim of promoting behavior change in individuals, thus reducing their vulnerability to becoming infected, or infecting others. Behavioral strategies aim to reduce the risk of HIV transmission by addressing risky behaviors that could predispose an individual towards contracting the virus. As such, behavior change communication forms a basic component of combination prevention.

Effective behavior interventions address the cultural contexts within which risk behaviors occur, and aim to stimulate uptake of HIV prevention services. These programs often feature intensive approaches involving a combination of activities to address multiple outcomes, including knowledge, risk perception, norms, skills, sexual behaviors, and HIV service demand.

A behavioral intervention may aim to reduce the number of sexual partners individuals have, improve treatment adherence among people living with HIV, increase acceptability and demand for biomedical interventions. It also builds self-acceptance and emotional well-being.
Examples of behavioral interventions include:
(1) Sex Education
(2) Counseling and other forms of psychosocial support
(3) Safe infant feeding guidelines
(4) Stigma and discrimination reduction programmes
(5) Outreaches
(6) Peer education
(7) Condom and Lubricant programming.
There is no doubt that behavioral intervention is a viable weapon in the fight against HIV, and to ensure its victory, always have it at the back of your mind that change begins with you!!!